PRIVACY STATEMENT

We take your privacy seriously and this privacy statement explains how www.mlathe.com (collectively, “we,” “us,” or “our”) collect, use, share and process your information.

COLLECTION AND USE OF PERSONAL DATA

Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

PROMOTING SAFETY AND SECURITY

We abide by the principles of legality, legitimacy, and transparency, use, and process the least data within a limited scope of purpose, and take technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services. Here is a description of the types of personal data we may collect and how we may use it:

WHAT PERSONAL DATA WE COLLECT

ⅰ. Data you provide: We collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account, contact us, participate in an online survey, use our online help or online chat tool. If you make a purchase, we collect personal data in connection with the purchase. This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping, and contact details. ⅱ. Data about use of our services and products: When you visit our websites, we may collect data about the type of device you use, your device's unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device's approximate location to allow us to improve our products and services.

HOW WE USE YOUR PERSONAL DATA

Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers. ⅰ. Providing, improving, and developing our products and services: We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity. If you enter a contest, or other promotion, we may use the personal data you provide to administer those programs. Some of these activities have additional rules, which may contain further data about how we use personal data, so we encourage you to read those rules carefully before participating. ⅱ. Communicating with you: Subject to your prior express consent, we may use personal data to send you marketing communications in relation to our own products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please contact us to opt-out. We also may use your data to process and respond to your requests when you contact us. Subject to your prior express consent, we may share your personal data with third party partners who may send you marketing communications in relation to their products and services. Subject to your prior express consent, we may use personal data to personalize your experience with our products and services and on third-party websites and applications and to determine the effectiveness of our promotional campaigns. NOTE: For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by contacting us.

DEFINITION OF "COOKIES"

Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, for similar purposes. In this Cookie Statement, we refer to all of these technologies as "cookies."

USE OF COOKIES

We use cookies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. Please note that the specific cookies we may use vary depending on the specific websites and services you use.

DISCLOSURE OF PERSONAL DATA

We make certain personal data available to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent.

INFORMATION FOR CALIFORNIA RESIDENTS

California residents have certain privacy rights as specified under California law, including the California Consumer Privacy Act of 2018 (“CCPA”), as amended and pursuant to its regulations and successors:

Right to know

You have the right to know who we sell or share your personal information, including sensitive information. We DO NOT sell your personal information, but we share your information with our affiliates, service providers, contractors for the provision of our services to you. For more details on third parties we share personal information with, see the “How we share your personal information” section above.

Right to Opt-Out of Selling

We do not sell your personal information as that term is generally understood but we recognize that the CCPA defines “personal information” in such a way that making available identifiers linked to you for a benefit may be considered a “sale.” The CCPA broadly defines “personal information” and “selling” such that making available or sharing identifiers linked to you for a benefit may be considered a sale. In the previous 12 months, we were sharing identifiers and inferences about you with our service providers and partners in such a way that, under the CCPA, may be defined as selling. You have the right to opt-out of having your personal information sold. In addition, please see the “Cookies and Other Tracking Technologies” section above for a description of opting out of cookies and controlling browser settings.

Right to deletion

You may request deletion of your personal information, unless an exception applies. Examples of exceptions include when we need to keep personal information to meet legal obligations, detect fraud, investigate reports of abuse or other Terms of Service violations, or fix security issues. Upon your verified request, we’ll delete your personal information and will direct our service providers to do the same.

Right to request

You may request us to limit our use or disclosure of any sensitive personal information we collect. Specifically, you have the right to request that we use it only as is necessary to perform the services or provide the goods you expect.

Right to correction

You have the right to request that we correct any inaccurate personal information of yours.You have the right to make two free requests in any 12-month period. We will respond initially to your request within 10 days, and then respond to your request fully within 45 days, but in more difficult cases we may extend our response time by another 45 days. Please see the “Cookies and similar technologies” section above for a description of opting out of cookies and controlling browser settings. We respect your choices and will not discriminate against you for exercising your rights. In some circumstances, we may have to explain if a certain functionality of our service will operate differently so that you can make an informed decision.In the last 12 months, we’ve collected the following categories of personal information:

Identifiers, such as name, display name, postal address, unique personal identifier, online identifier, IP address, email address, username, or other similar identifiers.
Other individual records such as phone number, billing address, or credit or debit card information. This category includes personal information protected under pre-existing California law, and overlaps with other categories listed here.
Demographics, such as your gender.
Commercial information, such as products purchased or considered, or other engagement with our services.
Internet or other electronic network activity information, such as session logs, search history, or your interactions with our services.
Location data at an IP address-based level, to tailor your experience in terms of displaying the appropriate local website or user experience.
Audio, electronic, visual, or similar information.
Inferences drawn from other personal information.
We may collect the categories of personal information described above when you provide it to us, when you use our services, e.g., automatically and through cookies and other technologies, or when we receive it from third parties. For more details on the sources, see the “Personal information we collect” section above.

CHILDREN

The Service is not intended for use by anyone under 13 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

THIRD-PARTY WEBSITES AND SERVICES

When a customer operates a link to a third-party website that has a relationship with us, we do not assume any obligation or responsibility for such policy because of the third party's privacy policy. Our websites, products, and services may contain links to or the ability for you to access third-party websites, products, and services. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain. This Privacy Statement applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services.

DATA SECURITY, INTEGRITY, AND RETENTION

We use reasonable technical, administrative, and physical security measures designed to safeguard and help prevent unauthorized access to your data, and to correctly use the data we collect. We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.

CHANGES TO THIS PRIVACY STATEMENT

We may periodically change this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. Your continued use of our products and services after the effective date of the Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised contact us Privacy Statement, please refrain from using our products or services and contact us to close any account you may have created.

CONTACT US

If you have any questions regarding this Privacy Statement or its implementation, here is how you can reach us: info@mlathe.com